Quoting persons making derogatory remarks based on ethnicity, race, creed, colour and sex shall be avoided. Racist or negative ethnic terms should be avoided.

The editor should not allow any advertisement which is contrary to any aspect of this Code of Conduct. In this regard, and to the extent applicable, the editor should be guided by the Advertiser's Code of Conduct.

The editor shall assume the responsibility for all content, including advertisements, published in a newspaper. If responsibility is disclaimed, this shall be explicitly stated before hand.

The media should avoid presenting acts of violence, armed robberies, banditry and terrorist activities in a manner that glorifies such anti-social conduct.

The media should generally avoid identifying relatives or friends of persons convicted or accused of crime unless the reference to them is necessary for the full, fair and accurate reporting of the crime or legal proceedings.

Journalists should defend the independence of all journalists from those seeking influence or control over news content.

Journalists should present news with integrity and decency, avoiding real or perceived conflicts of interest, and respect the dignity and intelligence of the audience as well as the subjects of news.

Journalists and all media practitioners should recognize that they are accountable for their actions to the public, the profession and themselves.

A fair opportunity to reply to inaccuracies should be given to individuals or organizations when reasonably called for.

Unnamed sources should not be used unless the pursuit of the truth will best be served by not naming the source who should be known by the editor and reporter.

In general, journalists have a professional obligation to protect confidential sources of information.

Journalists should generally identify themselves and not obtain or seek to obtain information or pictures through misrepresentation or subterfuge.

(a) In general, journalists should avoid publishing obscene, vulgar or offensive material unless such material contains a news value which is necessary in the public interest.

When money is paid for information, serious questions can be raised about the credibility of that information and the motives of the buyer and the seller. Therefore, in principle, journalists should not receive any money as an incentive to publish any information.

(a) News, views or comments on ethnic, religious or sectarian dispute should be published or broadcast after proper verification of facts and presented with due caution and restraint

(a) Except in justifiable cases, journalists should not tape or record anyone without the person's knowledge. An exception may be made only if the recording is necessary to protect the journalist in a legal action or for some other compelling reason.

(a) The public's right to know should be weighed against the privacy rights of people in the news.

(a) In cases involving personal grief or shock, inquiries should be made with sensitivity and discretion.

(a) The fundamental objective of a journalist is to write a fair, accurate and an unbiased story on matters of public interest. All sides of the story shall be reported, wherever possible.

Women and men should be treated equally as news subjects and news sources.

(a) Journalists should not use financial information they receive in advance for their own benefit, and should not pass the information to others.

An editor who decides to open a column on a controversial subject is not obliged to publish all the letters received in regard to that subject.

Children should not be identified in cases concerning sexual offences, whether as victims, witnesses or defendants.

The media should not identify victims of sexual assault or publish material likely to contribute to such identification.

As a general rule, the media should apply caution in the use of pictures and names and should avoid publication when there is a possibility of harming the persons concerned.