1. Accuracy and Fairness
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Library - Code of Conduct

Accuracy(a) The fundamental objective of a journalist is to write a fair, accurate and an unbiased story on matters of public interest. All sides of the story shall be reported, wherever possible.

Comments should be obtained from anyone who is mentioned in an unfavourable context.

(b) Whenever it is recognized that an inaccurate, misleading or distorted story has been published or broadcast, it should be corrected promptly. Corrections should present the correct information and should not restate the error except when clarity demands.

(c) An apology shall be published or broadcast whenever appropriate in such manner as the Council may specify.

(d) When stories fall short on accuracy and fairness, they should not be published. Journalists, while free to be partisan, should distinguish clearly in their reports between comment, conjecture and fact.


 

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Media Council of KenyaContact Us

P.O. Box 43132 00100,
Nairobi, Kenya

Email: info@mediacouncil.or.ke
Tel: +254 (020) 272 5032, 2737058
Fax: +254 (020) 272 5032
Mobile: +254 727 735252