The Council seeks to educate the public on media and its performance through such platforms as Public Forums, media round tables as well as through its publications for instance the Media Observer magazine, newspaper supplements and publications on media related issues. The encounters take the form of a debate where media practitioners and people from various sectors in the country are invited to debate topical issues about media conduct and or practice and how these issues have been covered in the media. The public expectations become a benchmark against which media performance is assessed.
The literacy fora also enhance the publics’ understanding of the role of the media, where topical issues relating to media and journalism development in Kenya are discussed.
The country-wide media literacy forums and trainings have enabled the Council identify key challenges facing the media industry while at the same time enabling the Media Council to give feedback in terms of policy briefs and advisories to the Government and other media stakeholders.